Garage Sales

Pete Flack asked:


The key to success in your garage, tag, yard or rummage sale is sales you get this by having as many potential customers as possible, this article I will tell you how.

First thing too do is pick a date the best date are Saturday and Sunday. The most critical thing is the weather if you can have it indoors that is a plus. Try to pick on none rain day even if you having an indoor sale. Because if the weather is nasty, I don’t know about you but? I do not like to go outside and spend money on rainy days. If you live in an area where the weather is unpredictable you might consider a rain date. Also pick the time of year when other people are running sales. Competition is a good thing more buyers mean more sales

The best way too advertises is with your newspaper choosing the newspaper with the most circulation in your area make you ad come out the day before you have a sale. Do not cut corners here. Little papers such as penny savers do not get read as much. If you have a next door neighbor yard or rummage invite them too partner with you. They can split the cost of the ad with you, besides multi family sales draw more potential customers. When you write your newspaper ad be sure and be accurate with your description and include your phone number so people can call for directions or questions about what you have.

Next thing to do is tell everybody you know you are having the sale tell them to come by and say hello and to tell people they know about it.

In this modern age you can use the internet to advertise your sale email everybody in you address book about it. If you have a personal website or blog, be sure and post your sale. The best place I have found on the internet to post sale ads for free is craigslist. Or if you live on Long Island New York or NYC you can post it on longislangaragetagsale.com. Check too see, if there are website’s in your area where you can post free classified ads.

Local super markets, Laundromats or any where there is bulletin board post your ad

Finally one of the most important is to post direction signs in your neighborhood leading from all main roads to your sale. Make sure the signs are big bright and easy to read from a moving vehicle. These signs are very important because allot of people do not read newspaper or go to the internet; this is a great way to pull in impulse buyers. Large florescent of yellow or orange background are best. Put as many signs out as possible. Finally after your sale is over be sure and take down bulletin board ads and specially your road signs. You can get road sign templates from longislangaragetagsale.com for free.



WILLIS

jon w turner asked:


My nephews were interested in starting a lawncare business, mowing lawns, etc., so I took them to some garage sales because I wanted to stake their business a bit by buying them a decent used lawnmower to have as a backup should their new mower break down. Looking around one of the garage sales, I noticed they had several large signs advertising their wares that passing motorists could see from their cars - signs like “BOOKS,” “CLOTHES,” & the like. A smart job of advertising, I thought.

Then I had an idea. I had my nephews make an eye-catching lawncare flyer stating the services they offered, their phone number & other pertinent information. They ran off a lot of these. Next they got - for next to nothing at Big Lots - some of those colored cardboard folders with pockets inside the covers like you used to buy for school, and they placed their flyers inside the right-side pocket; on the left pocket was pasted a neat “Please take one” sign.” They now had their own media kit.

The next week they took some of the small change we all have stashed in jugs and cans around the house, and placed some of the change in plastic baggies. Then they took these baggies and their notebooks to several neighborhood garage sales and asked the sellers if it would be all right if they left their little notebooks nearby where the sellers would be set up to accept money, or any other handy place. They offered the small bags of change to the sellers, who always seem not to have enough change-making coins on hand at garage sales, as payment for the favor. (Most of the sellers turned down the change and were happy to help the boys out with their capitalistic endeavor for nothing, by the way.) To keep the sellers from just tossing away the folders when the boys left, the boys told them they would be back later to retrieve however many flyers were not taken.

The result of our creative effort: five new customers within four days! Today, a year or so later, these two kids have more work than two guys can do, and it all started with these first five customers and some flyers.

Maybe you can apply this simple garage sale marketing trick to something you would like to market. You can tweak the method to fit your needs.

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PERRY